SMS- only Offers and Promotions

Offers and Promotions

Traveloka, Southeast Asia’s leading travel booking platform, offers SMS as an option during members’ registration. Not only does it speed up the process, but it also creates an avenue for Travekoka to send SMS-only member perks.

The table shows a sample framework, calculating the potential impact for a business using SMS marketing to broadcast promotions.

Example:

As a fast-growing eCommerce platform in Southeast Asia, you’ve grown your reach to 500,000 active monthly users across the region. You are looking to invest in SMS messages to boost sales using text-only promotions.

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SMS sent per month	500,000
Cost per SMS	$0.015
Total monthly SMS cost	$7,500

Average % opened	98%
Total opened SMS	490,000

Average click-through rate	20%
Total offer URL clicks	98,000

Average % of users that purchase	2%
Total number of purchases	1,960

Average sales per purchase	$15
Total revenue from SMS offer	$29,400
Average revenue made for every dollar spent on SMS	$3.92