Recommend.my, a home services platform with operations in Malaysia and Indonesia, relies on SMS to provide time-sensitive updates to both customers and service professionals. The switch from email to SMS improved their notifications click-through rate by 3 times.
The table shows a sample framework, assessing the potential impact for a business using SMS as the go-to channel for order confirmation and shipping updates.
Example:
A diner chain is adding delivery services and they would like send real-time notifications as orders complete specific stages to keep customers proactively updated. For instance, order received, cooking, and order is ready for collection.