Sending an SMS containing links to surveys for customer satisfaction feedback (NPS, CSAT, CE) is a reliable way to ensure a high response rate.
The table shows a sample framework, assessing the potential impact of a business using SMS to collect customer feedback.
Example:
A company has just launched a new product. To get a sense of how well the launch generated awareness with customers, the marketing team uses the SMS survey capabilities to quickly determine the effectiveness.
A quick tutorial - here’s how you can get it done with 8x8 SMS Engage
$12,800
Cost savings for every $1 spent on SMS