For a high-value industry like travel and hospitality, customer experiences are crucial to loyalty and engagement. Airlines, hotels, tour operators, and agencies alike need to support customers at every stage of the journey, from inspiration to fulfillment. But when targeting a diverse international audience, it’s important to know which preferred channels deliver maximum engagement.
Audiences in the Philippines prefer Viber
Over 80% of Thailand’s population uses LINE
For most audiences, WhatsApp remains a top choice