Call masking gives your customers the convenience of voice calls while protecting their identities. It prioritizes privacy by enabling voice communication between two unknown parties within an application without exposing their real phone numbers.
Let’s say a ridesharing driver wants to call a passenger to let her know that he’s running late.
Once a call is initiated by the driver, it connects to one of the virtual numbers owned by the company.
Next, the Call Masking API calls the company’s server with the driver’s personal details. The server returns the passenger’s details.
The Call Masking API then dials the passenger’s number and connects her with the driver. The customer will receive a call from the same virtual number.
By this time, both participants’ actual phone numbers are hidden.
A leading ride-sharing company with over 2 million registered users and 170 million app downloads recently integrated the 8x8 Voice API solution to meet local regulatory requirements and to provide a better user experience.
Requirements
Meet regulatory requirements to keep customers’ personal data safe.
Prevent fraud and revenue leaks by removing personal phone numbers from the application, preventing riders and drivers from communicating and agreeing on trip or payment details off-platform.
Enable 2-factor verification via SMS when new users sign up.
Reasons for choosing 8x8
Useful Insights. Unlike some APIs, the 8x8 Call Masking API provides aggregated session-based insights, making it easy to measure call metrics, track successful events, and help their support team troubleshoot issues. Other vendors reviewed only provided call leg metrics, which would require time-consuming manual mapping in order to be useful and actionable.
Flexible Integration. It was easy to deploy the APIs, either as a standalone solution, alongside the 8x8 Voice SDK to enable app to app calling, or with a 3rd party Voice API.
Unrivaled Availability. 8x8 is the only Voice API leveraging the platform and carrier relationships of a 9-time Gartner MQ Leader for UCaaS, globally.
Aggregated Insights Built into Call Masking API
More on integrating 8x8 Call Masking API
