Enable customers to support resilience of their customers
Disruption can affect entire economies. This may be local or globally. Either way, the affected businesses are typically dealing with the same issues. Therefore, conducting business through a disruption becomes a common goal.
Customer focused business resilience demands the business to prepare steps which will help to fortify customers when disruption occurs.
During disruption, doing all you can to help your customers is a key priority. When disruption occurs, it is critical to act quickly and concisely.
Provide your customers with resources they can give to their customer to keep everyone resilient (Customer Readiness Kit)
Set of policies that support customers through disruption and enable you to continue to provide a service
Flexible payment terms, joint marketing efforts, open hours, e-commerce, etc.
Information on ‘what we are doing’ to support customers
Encourage feedback from customers
Organizational design that enables fast, proactive decision making can help reassure customers that your business is safe. This gives them time to focus on their own business.
8x8 Customer Business Readiness Kit
8x8 Blog about COVID-19 and What It Means for 8x8 Customers and Partners
8x8 Customer Email Example
8x8 Newsletter to Customers
