SMS is the channel to get noticed.
It gets read. With a 98% open rate and Gary Vaynerchuk recently proclaiming it to be the key channel for marketing, there's never been a better time to start using SMS.
It's preferred. Studies show that over 50% of consumers prefer texting businesses over calling them, with 75% of customers wanting to receive offers via SMS. Additionally, 85% of consumers will redeem a coupon sent via text within one week.
Its use is growing. By the end of 2020, around 49 million consumers were projected to have opted in to receive text messages from businesses. In 2021, this number is set to increase.
It's unique. However, SMS is not to be treated like every other marketing channel, and should be approached uniquely. Use these 7 tips to take full advantage of this highly personal, extremely convenient channel.