8x8 conducted a poll about smartphone usage and discovered that 11.5% unsubscribed from marketing messages because the discounts and coupons they received weren’t motivating.
To make SMS work, try sending exclusive incentives that are not found elsewhere on your website, emails and digital marketing promotions.
More importantly, highlight this exclusivity clearly in the headline of your SMS opt-in form.
In this example, the headline highlights the exclusive discounts are only available to SMS subscribers. This gives customers a compelling reason to join.
Wondering what makes an effective SMS opt-in form? Let’s explore a world-class example.
1. HEADLINE
Right off the bat, users know what’s in it for them if they subscribe to Traveloka’s SMS list. The phrase “... enjoy exclusive benefits” creates curiosity.
2. CALL-TO-ACTION (CTA)
Traveloka has just one form field: mobile number. It reduces resistance to participation.
3. SECURITY
The multi-layer security measures give users peace of mind and create goodwill. Fun fact: The color green is known to evoke calmness.
What if you’re unable to provide exclusive offers to SMS users? Consider giving them first dibs.
For example:
“Enjoy this limited offer — X% off for [Product]! Only XX units available. Offer available only to SMS subscribers 1 day before general release. Use code XXXXX at checkout.”
Giving your SMS users first refusal works best when you combine it with a capacity or time limit.
