Consent is the first step to gaining customer trust.
To start off on the right foot, get consent and set expectations from the beginning. In your SMS opt-in form, make it clear how and when customers will receive marketing and communication messages. This level of transparency always pays off. 94% of consumers will be loyal to companies that are open with their practices.
Getting consent isn’t as straightforward these days due to constantly evolving privacy laws and technology.
General Data Protection Regulation (GDPR) compliant consent can be obtained by presenting users with a clear method of opting in to data collection, such as a form at the checkout stage of an e-commerce transaction.
8x8 provides in-product security and data protection for users to securely integrate our solution, including:
Two-Factor Authentication
Single-Sign-On via SAML
Number Lookup API
Mobile Verification API
Number Masking
Additionally, be sure to act immediately if recipients of SMS marketing messages request their data be deleted. Then communicate their data has been deleted. This approach reinforces trust even if they are not using SMS to communicate with your company anymore.
Finally, keep yourself in the loop on the data protection guidelines in your countries by attending conferences and signing up for newsletters.
Here’s a list of organisations with helpful information on personal data protection:
