The voice and tone of your SMS marketing messages shouldn’t deviate from brand guidelines just because of a limited character count.
Those 160 SMS characters are another opportunity to reflect what your brand stands for.
For a Food and Beverage e-commerce company that’s known for its upbeat tone in its marketing ads, it would be off-brand if they sent promotional messages that were sad or depressing.
When you stay consistent with branding, customers recognise your brand. What’s more, consistent brand presentation across all channels increases revenue by 23%!
Create a brand mission statement. Uphold your brand vision for every SMS you send.
