Marketing and communications are critical for creating awareness of your brand, generating leads for your sales teams, and uncovering new or upsell opportunities. With the number of communications channels available, it’s no longer sufficient to rely on email marketing alone – customers expect you to communicate with them where (preferred channel) and when they are available.
In addition to providing omnichannel communications capability, 8x8’s CPaaS solution brings your marketing and customer service teams together with real-time omnichannel analytics so that you can understand and track customer preferences and personalize campaigns over time.
