Engagement and experience are more important than ever

Just because customers aren’t dealing directly with a single sales agent anymore, doesn’t mean they don’t crave personalized, human-centric engagement. In fact, 81% of customers are willing to give up their personal data if it means receiving customized experiences.

Here’s why you should care about customer engagement and experience:

Companies that earn $1 billion a year have earned an additional $700 million by investing in customer experience

Businesses with omnichannel strategies achieve 91% greater year-on-year customer retention rates compared to those that don’t

70% of customers consider integrated omnichannel experiences very important to winning their business

Survey results show customers are more receptive to trying additional services or buying products from brands that provide superior customer experience