If you have a mobile app, you are likely to have WhatsApp. The app was created by two former Yahoo! Employees - Jan Koum and Brian Acton - in 2009. Koum had purchased an iPhone, and the two budding entrepreneurs set about developing an app for it. Since then, WhatsApp has grown to become the leading instant messaging app, with over 2 billion users per month.
But businesses have more than just numbers to gain from the most popular mobile messaging channel.
WhatsApp can redefine how a business communicates with its customers, markets its products and services, and manages its operations. This eBook presents the possibilities of WhatsApp for business, explaining the benefits and covering the ‘need to knows’.
