Understanding WhatsApp for Business

Which options does the app offer companies?

WhatsApp Business App vs WhatsApp Business Platform

WhatsApp is as much for the fledgling home business as it is for the multinational corporation. As your business grows, you’ll be able to scale your activities.

How far will you take your business on WhatsApp? Businesses using WhatsApp have two main options:

WhatsApp Business App

This is a limited app designed predominantly for small businesses that wish to communicate with customers on a one-on-one basis via WhatsApp. It offers features such as:

Automated replies and away messages
A business profile with basic information
Catalog creation for products and services

WhatsApp Business Platform

A comprehensive platform that allows businesses to create tailored and targeted messaging, integrating WhatsApp with their existing workflows and applications on a global scale. It offers features such as:

High volume messaging
Dynamic product lists and rich media
Advanced analytics
Multi-agent support