Key features: How can WhatsApp drive commercial success?

Product catalog

You want to show customers what you’ve got. Why lengthen the customer journey by linking to an external website or social media platform? This creates a barrier to transactions, increasing the time it takes for customers to view your products and risking them leaving your site without returning.

The Product Catalog feature on WhatsApp allows products and services to be showcased to customers like never before.

Businesses take charge of their own mobile storefront, categorizing items into collections, and designing the shopping experience according to the profiles of their customers. The result? A streamlined shopping experience leading to increased sales.

How it works:

Catalog is displayed on business profile
Products or services include price, description, and website link
Ability to display up to 500 items
Catalog items are easily shareable
Customers can message the business to ask questions about items
Customers can even add products from the catalog directly to a virtual shopping cart

List messages

Wave goodbye to stale, linear messaging and give your customers more options, allowing them to get to what they want quicker.

WhatsApp List Messages offer a clear, streamlined way for brands to communicate with customers, by allowing you to offer recipients a menu of up to 10 options in one message to choose from.

List messages are simple to create and customize. They keep the message flow on track and are a sure bet for presenting multiple options - from customer care menus, to store locations, delivery times, and food menus. In addition, FAQ chatbots can be integrated with list messages to provide automated 24/7 responses.

Interactive CTA buttons

Call-to-action (CTA) buttons are a mainstay in the marketer’s toolkit. On WhatsApp, they help you make the all-important leap from customer conversation to action.

Up to three CTA buttons can be sent to customers by businesses on WhatsApp. These buttons sit at the bottom of the message, inviting recipients to take the next step.

You can use CTA buttons for actions such as making a voice call or visiting a website. They also offer ‘yes or no’ choices for questions such as: “Would you like to receive delivery notifications so you can track your order?,” or to confirm the receipt of a password.

Having these predefined responses saves time for the customer, leading to higher response rates and increased conversions.

Broadcast

WhatsApp Broadcast allows you to send tailored messages in bulk to both personalize business communications and extend your reach.

This time-saving feature allows messages to be sent to up to 256 contacts at once, negating the need to copy and paste. Broadcast lists can be saved, meaning contacts don’t have to be selected separately each time. The broadcast list system allows groups to be created based on preferences, purchase history, and position in the sales funnel.

WhatsApp Broadcast is perfect for sending out details on flash promotions and upcoming events, sharing voucher codes, advertising new products, and apologizing for occasional service disruptions.

Entry points

Striking up a conversation should be simple. But how can you capture your WhatsApp audience?

Regardless of the communication channel - entry points are crucial to growing an audience.

WhatsApp makes it easy for customers to engage with your brand because it multiplies the customer portals at your disposal.

WhatsApp entry points can be strategically placed in QR codes, action buttons, and short links across your website, as well as in social media and advertising campaigns, and in interactive voice response (IVR) systems.