Why use 8x8 for omnichannel messaging?

Customer communication touchpoints with 8x8

8x8 Messaging API revolutionizes the customer experience, allowing your business to communicate on a large scale, at ease:

Extended Reach

Across multiple channels including SMS, WhatsApp, Viber, Zalo, LINE, and voice, and ensure message deliverability with automated fallback.

Frictionless Customer Experience

Provide customers with a seamless customer journey, with communication channels used dictated by the customer themselves.

Increased Conversions

Boost engagement and sales with campaigns that feature rich content such as photos, videos, and files.

Analytics and Insights

Benefit from insights on messages sent, including deliverability and open rate. Enable improved business outcomes with cross-channel analytics and real-time reports.

Onboarding support

Expert onboarding support from dedicated accounts managers across all messaging channels, ensuring your reach is as wide as possible.

Unmatched Integration

Potential to integrate multiple messaging channels into support and CRM applications such as Zendesk and Salesforce.

8x8: Enterprise-Grade Platform

Recommend Group increases customer engagement with SMS and WhatsApp

Recommend Group is a home services social recommendation platform, offering homeowners and customers a space to search, review, and recommend service professionals.

Challenge

Email was not effective in delivering time-sensitive updates
Looking for a cloud communications partner that could provide local support, within the same time zone

Results

Tripled their SMS click-through rates
WhatsApp humanized their communication touchpoints, improving their customer engagement
8x8 Converse could set up customer service workflows without needing an additional platform

See customer story