Verifying that a user is who they say they are, prior to granting access to your platform or system, is paramount. But the verification process itself can have serious implications for your brand and/or your ability to retain customers or partners.
We’ve all had seamless identity verification experiences where an OTP is requested, generated, delivered immediately, input, and then access granted – it’s great when it works.
Conversely, a 2FA experience where the OTP doesn’t generate immediately, or is delayed, and the user inputs a dated OTP and is blocked from accessing a system, or locked out … or where an OTP has to be re-requested, and then multiple OTPs arrive at once, creates a negative impression, not just of the verification process, but of the vendor or organization the user is trying to do business with.
