The Challenge of Balancing the Generational Divide

In your opinion, which of the following best describes how different age groups of patients feel about your current communication system?

Only 33% believe current communication systems support Gen Z preferences. That climbs to 71% for Boomers. 57% indicate Chat apps (like WhatsApp) are the preferred communication channel for Gen Z; only 4% for Boomers. Conversely, 78% indicate the phone as the preferred channel for Boomers; only 20% for Gen Z. Now please consider the different age groups of patients you serve. Based on your experience, what are the preferred communication channels most patients in the following age groups would prefer to use when interacting with your organisation?