Deep Dive: Food Delivery Service Case Study

The Story of Mangan.ph

35% Increase in CSAT using 8x8 SMS APIs

KEY HIGHLIGHTS:

Mangan.ph was manually sending texts to every customer that created an account
Mangan.ph started using 8x8 SMS APIs to automate sending food delivery notifications and to track analytics across customers
This resulted in a 35% increase in CSAT and a 25% increase in employee productivity

Mangan.ph is an online food delivery service, based in Angeles City – the culinary capital of the Philippines. It aims to boost the sales of its restaurant partners through its interactive website and mobile app.

MANGAN.PH’S STRUGGLES

Prior to using 8x8, Mangan.ph would manually send messages to individual customers who registered on their site; thus taking up tons of time and effort. The company needed a reliable SMS API that could allow its team to confirm new members into their system and programmatically communicate with current members.

WHY 8x8 WORKS FOR MANGAN.PH

Mangan.ph gave 8x8 SMS API a test and was pleased with the ease of integration into their platform. They also leveraged features such as the live and real-time analytics on our platform, as well as the access of downloadable logs in bulk, which helped increase their entire productivity by 25%. Furthermore, the competitive and reasonable pricing that 8x8 offers is key to help Mangan.ph to grow.

THE SIMPLIFIED IMPLEMENTATION

Mangan.ph’s customers are now able to receive messages to confirm and track their food orders – a key factor in achieving better customer experience.

The 8x8 API was easily integrated into our platform, and we leveraged on the automated messages to help build the credibility and trust of our brand. It is a valuable investment into the future.

Louie Alcantara, Co-Founder of Mangan.ph

Alcantara and his team were pleased when they saw a 35% increase in customer satisfaction as they enjoyed instant updates on their order statuses via SMS messages.