How many communications and advertisements does the average person receive in a day? Search the web and you’ll find (incorrect) estimates as high as 10,000. It’s an impossible number to pin down, but being consumers ourselves, we know it’s a lot – certainly in the hundreds.
Gaining and maintaining the interest of your marketing targets is difficult, and while compelling content matters (a lot), so too does how and when that content is delivered.
Reaching prospects when, and through the channels, they prefer is critical to cutting through the din. An omnichannel messaging strategy matters whether you are trying to generate awareness, drive attendance for more successful events, personalize promotions, or move customers from the top to the bottom of the funnel.
