Omnichannel messaging is ideal for creating awareness

Using CPaaS to create awareness, urgency, and exclusivity

The number one marketing objective for a new company, product, or platform launch is creating broad-based awareness. That’s true across most industries, but particularly so for retail & ecommerce companies as well as travel, education, and on-demand service providers.

While all generations are becoming more receptive to personalized communications delivered via SMS or messaging applications, that is already the preferred channel for Gen Zs. 8x8’s campaign manager, 8x8 Connect, allows you to create omnichannel messaging campaigns to drive broad awareness through various messaging channels with:

Mass announcements for new product launches
Personalised promotions for birthdays and anniversaries
Invitations to download your company’s app, with an app store link
Flash sale alerts and exclusive offers for new users

And post-launch, the same messaging strategy can be extremely effective in developing or broadening engagement.

ShopBack uses 8x8 to maximise engagement

ShopBack is APAC’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.

Challenge

Faced challenges in communicating the advantages of using their platform, emphasizing timely payments and rebate redemption.

Use Case

Utilized SMS and WhatsApp for direct, targeted communication, including payment reminders and rebate instructions.
Achieved higher engagement through the platforms' high open rates