Events represent a big line item in the marketing budget for many companies. Whether it’s a virtual webinar for a product update/launch, an internal All Hands meeting, or an in-person trade event, delivering the attendance and ensuring that the event is engaging is usually the responsibility of the marketing team.
8x8’s communications solutions allow you to ensure attendance and engagement:
If you’re relying on email alone to ensure that people have ‘saved the date’ for your particular event, you’re almost guaranteeing the 30% turn up rate that many marketers have come to accept. By delivering the right information through the right channels, you can create a seamless journey that resonates with your audience, maximizes engagement, and drives the event's success.
