Using 8x8's solutions for your omnichannel messaging campaigns is not only about increasing the odds that your message gets delivered to potential customers, it also allows you to identify customer preferences. A recent Forbes survey found that 81% of customers prefer companies that offer a personalized experience based on their preferences.
8x8 Connect provides an intuitive, all-in-one multi-channel communications management portal that allows you to manage your SMS or voice messages campaigns across multiple channels and send millions of messages through a single platform.
Importantly, the analytics available through the portal allow you to understand preferred customer delivery channels as well as content preferences. Targeted communications strategies that could include interactive promotions, personalized vouchers, QR codes for VIP offers, and multimedia messages can then be used to create a more engaging customer experience.
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