Initial customer expressions of interest, generated through your messaging channel campaigns and activities, can be captured through 8x8’s integrations with widely used customer relationship management (CRM) platforms such as Zendesk and Salesforce.
Depending on where you judge a potential customer to be in terms of consideration, more in-depth or detailed video or voice content can be automated and delivered again via messaging channels to move the prospect down the funnel.
Where direct communication with a business development manager or sales representative is required, such as for complex products/services in the financial services, healthcare, or real estate sectors, prospects can be invited via messaging apps Instant Video Interaction with your company. In addition to providing convenience to the customer, the face-to-face capability this no download, easy-to-use solution allows increases your likelihood of conversion.
