Customer service as we know it dates back to the telephone switchboards of the late 19th century. Call centres followed in the 1960s, allowing customers to contact companies directly without leaving the house.
Today, customers require and expect a more diverse choice of communication channels. They demand efficiency and crave a personal touch.
One exhausting interaction or phone call that reaches a dead end can kill a customer relationship. On the other hand, a comforting or gratifying experience can lead to loyalty for life.
Businesses that employ the latest communications solutions to meet these needs are servicing their customers, building trust, and bolstering their brands. But advanced communications solutions aren’t just a game-changer for customer-facing activities. They are also helping customer support agents save time and be more organized.
