There has never been more uncertainty among customers when providing personal data to product and service providers. In fact, 6 in 10 respondents to a 2023 Deloitte survey worried that their tech devices were vulnerable to security breaches such as personal data hacking - a significant upsurge from the previous year’s survey.
Providing secure, anonymous communication between customers and providers goes a long way toward alleviating customer concerns about sharing information. This is particularly true for use cases such as:
Ride sharing – where anonymous communication between driver and customer ensures safer travel
Online marketplaces – allowing buyers and sellers to communicate anonymously pre-sale
Delivery services – to ensure that only the information required to the complete the delivery is provided to the courier
App to App Calling from 8x8 keeps customers' identities safe by enabling voice communication between two parties within an application with in-built number masking, rather than exposing their real phone numbers. This negates the need for an operator, allowing a caller to connect directly with an agent.
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