Customer support shouldn’t be seen as simply an obligation or duty of care. Providing a support experience that customers will view as exemplary requires the ability to deliver secure, real-time updates and ongoing communications via the delivery channel(s) that the customer prefers.
While automation can, and should, play a role in your overall customer support strategy, for both cost and productivity reasons, an improperly designed system or an over-reliance on non-human support can lead to frustrated customers and be detrimental to your brand. Enabling easy-to-use, face-to-face video communication with subject matter experts for complex issue resolution, or for escalations, is essential to showing customers that their queries and concerns are important to your company and that you value them as customers.
8x8 Communications solutions for customer support give you the ability to engender trust, build loyalty, and improve the overall customer support experience.
Learn more about 8x8 Communications APIs here or contact our friendly team.
