When disruption occurs, when and how you communicate with your customers is critical. Most customers will forgive delays that are beyond your control – but frustration occurs, and builds, when your communication is ineffective. Siloed information and a lack of consistency across your communication can lead to adverse customer outcomes.
CPaaS allows you to increase operational and logistical efficiency through real-time, omnichannel delivery of information and updates to customers via their preferred communications channels.
By adopting 8x8 Communication APIs, you can improve your response times and reach when disruptions occur, eliminate siloed information, save time and money by reducing missed appointments, and ensure that up-to-date and accurate information is being delivered both to and by your entire organization.
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