CIOs and CTOs in larger organisations drive decision making
CIOs and CTOs make decisions in larger retailers.
For smaller businesses, the decisions are often made by external consultants or owners who are not large enough to have internal IT teams.
Alongside these roles, other purchasing influencers may include:-
Procurement Director
The Procurement Director is responsible for choosing credible suppliers that meet company policy and sustainability targets and is generally purchasing qualified with some other business background.
Director of Customer Operation / Contact Centre
Typically totally responsible for contact centre, sales, CRM effectiveness, recruitment, training & development and multi-channel sales operations,
The job holder's specialities could include project management, account management, benchmarking, sales and brand research, quantitative research, management, leadership, and business development.
Director of Stores
Typically responsible for effectiveness across all stores to ensure happy customers and a profitable operation. This person would ease operations and be interested in adaptive working, flexibility and the benefits of improving upsell opportunities offered by effective clienteling.
