Phygital? Don’t you mean Hybrid?

Phygital =
Physical + digital

The term ‘Phygital’ is a portmanteau of the words ‘physical’ and ‘digital’ and no, it’s not just another pandemic-related buzzword. When it comes to the retail industry, a phygital customer experience is here to stay.

We know what you’re thinking - “doesn’t the phrase carry a similar meaning as hybrid?”

Indeed it does, however, ‘phygital’ places more emphasis on the physical presence and importance of brick-and-mortar stores, while acknowledging the reciprocal need for ecommerce to complement the physical in-store experience.

Consumers across the globe are craving human interaction

Perhaps the biggest benefit of going phygital is that retailers now have an opportunity to increase the lifespan of customer journeys by staying in contact with customers even after they’ve left the store.

And this is extremely important.

75%

of global consumers want more human interaction

59%

of them feel that brands are losing touch with the human element

Source: PwC, Future of Customer Experience Survey