Use communication APIs online to convert online scrollers to buyers

Don’t forget the other half of couch shoppers

While more than half of your shoppers are eager to return to stores, there remains a significant 42% of customers who are content scrolling through catalogues on a digital screen.

The two years of restrictions ensued by the pandemic has built up significant inertia and made it hard for some customers to leave their home.

That’s why going phygital is important.

It helps retailers to reach out to customers where they’re at. A virtual shopping solution for instance can help to rebuild brand connections without forcing shoppers back to your store.

For example, embed video conferencing into your touchpoints and start a livestream where you can instantly showcase products to your customers and reply to any of their queries.

To cope with the aftermath of a nationwide lockdown, Australian cosmetics brand Mecca quickly pivoted to live stream shopping where they not only conducted product demos, but also sold on the spot.

This resulted in $3.2 billion in sales by the end of 2021!