Understanding the toll of AIT on your business
AIT and SMS fraud affect businesses worldwide, across all industries. So yes, your business is at risk too. And the consequences aren’t just financial—customer experience also takes a hit, resulting in dissatisfaction and longer-term reputational damage.
Sources: Communications Fraud Control Association (CFCA), Infosecurity
Financial costs
The most immediate consequence of SMS pumping is inflated messaging costs for these “empty” messages. These losses inflate if fraudsters use premium rate numbers, which incur significantly higher charges compared to standard rates.
Resource drain
Even after fraud is detected, businesses still have to embark on the resource-intensive process of sifting through message reports, monitoring and blocking future fraudulent activity, and managing any service disruptions caused.
Operational disruptions
SMS pumping can disrupt normal business operations, causing delays in responding to genuine customer inquiries or requests. Customer complaints and damages to business credibility also require additional recovery effort.
