Could LON be your missing piece for better engagement?

When was the last time you opened a super app on your phone? The action was probably so natural, you barely stopped to think about it. Super apps—including Grab, WeChat, and LINE—have become the invisible Swiss Army knives of millions of digital-savvy users in Asia, solidifying themselves as the go-to lifestyle channels for messaging, payments, shopping, and so much more.

LINE, in particular, boasts over 224 million global users and counting, with 80% of daily active users relying on the app for social, financial, and content streaming services.

The integral role of super apps in our daily lives

Meet customers where they’re already at

Fish where the fish are biting. As a business, you can use LINE Official Notification (LON) to broadcast one-way push notifications to customers on an app that they already love and use daily.

The main difference between LINE Official Account (LOA) and LON is that LON allows you to directly communicate with users via their phone numbers alone. There is no need for you to know their LINE User IDs, nor is there a need for customers to first be followers of your LOA.

It’s a great way to ensure that highly visible, real-time updates are delivered to your customers—as long as they have not blocked your LOA and have agreed to receive LINE notification messages.