Trigger step-up authentication when possible fraud is detected

The future of verification is frictionless

What should you do if suspicious activity is detected? Disabling a user’s account at the slightest whiff of anomaly may not always be the best choice. The hard truth is, balancing fraud prevention efforts while ensuring smooth customer experiences is crucial for any digital-first business.

Perhaps your customer is logging in for the first time in another country while on a business trip or holiday. Or perhaps they happen to have to make several back-to-back payments of relatively large amounts. Finding that their account has been locked in the middle of these genuine transactions would result in an immensely frustrating experience for your user—and a huge clean-up for your customer service team.

During these suspicious but unconfirmed incidents, businesses can conduct step-up authentication for additional verification. While step-up authentication can also be conducted via OTPs or 2FA, a more seamless user experience is available with 8x8’s Silent Mobile Authentication.

Rather than have users receive and input a code, Silent Mobile Authentication allows users to identify their phone numbers with a single button click. Users are automatically verified based on their network IP for a smoother experience, while businesses ensure that security and authentication measures remain in place.

Learn more about 8x8’s Silent Mobile Authentication

Seamless, secure logins are a drag-and-drop away

Building and maintaining strong, robust user authentication measures from scratch can be a huge strain for businesses with small technical teams. That’s where custom identity and access management (CIAM) platforms truly deliver in terms of time and cost efficiency.

A CIAM platform like Descope offers ready-to-use, drag-and-drop features for businesses to quickly implement and scale state-of-the-art security features, including MFA and risk-based authentication to combat fraud.

Using a CIAM also allows you to offer passwordless authentication for your customers—they can sign in and verify their identities using magic links, OTPs, and social logins to trusted Identity Providers (IdPs) such as Google and Microsoft. Cutting down on the number of sign-in points for your customers reduces their vulnerability to fraud attacks, while providing you with stronger authentication and centralised security.

Learn more about Descope