Strengthening your fraud defense requires constant contact with customers
Communication channels form the backbone of any business’s real-time interaction with its customers—which is why effective communication plays a vital part in user authentication and fraud prevention. Whether via SMS, Voice, or messaging apps, staying in constant engagement with customers through OTPs, alerts, or notifications enables businesses to verify user identities and prevent unauthorised access during sign-ins or high-risk activities.
More importantly, fraud prevention measures should not be overly disruptive to user experiences. Businesses that hit the sweet spot are the ones that leverage the right combination of technology and tools to provide seamless, frictionless authentication while meeting the highest standards of compliance and security.
Learn more
