CPaaS for Marketers

Breaks down complexity, helps you stand out, and above all, allows consistent communications

Breaking down complex topics into digestible bits

In this age of rapid change, marketing leaders still agree that inbound strategies remain a tried and tested tool. For example, the rise of investment platforms and publications like The Woke Salaryman, among others, indicate that growing portions of the population are interested in educating themselves about personal finance.

There are a variety of ways to do this. Apart from providing value-added content, fintech providers have also been gamifying the transaction and educational process by:

Giving out prizes for contests
Rewarding customers for completing purchases, transactions, and referrals
Introducing quizzes, puzzles, and visual games

With gamification also comes the inevitable barrage of queries on points redemption, sign-ups, contest eligibility, and more. Marketing managers will therefore need to ensure that they are on the same page as customer service agents before said queries come in. 50% of customers already feel like information isn’t shared between departments.

Making your e-commerce platform stand out

The e-commerce and logistics industry is another place with rapid marketing cycles. Finding unique selling points to market within logistics can be a real challenge when you’re essentially competing to see who can deliver items in the shortest time possible. That’s where highlighting your organisation’s reliability comes in (if your teams can back it up, of course).

Marketing and customer service teams must work hand in hand to drive customer satisfaction. Order cancellations, redirects, and delays are commonplace in logistics. Be sure to have promotional coupons and discount codes ready via SMS and other chat channels to keep customers happy when mishaps do happen.

Communicate consistently across all channels

From live streams to chat apps, to SMS and email, managing multichannel marketing can feel a lot like being everywhere at once. While multichannel marketing does have its place, greeting regular customers like a stranger each time you reach out on a new platform will do nothing but alienate them from your brand.

Instead of taking your customers in circles, make sure that you walk them directly from awareness to purchase. This is possible through integrated channels that provide you with full context of where they are on their purchasing journey before you hit the send button.