Leverage the power of SMS

SMS is one of the best engagement channels

Optimize your customer communications with SMS

Not only is SMS one of the most popular communication channels that is independent of the internet, SMS open rates are also extraordinarily high at 98%. In fact, over 50% of consumers prefer texting businesses over calling them, with 75% of customers wanting to receive offers via SMS.

It is no wonder that businesses are using text messages across a variety of use cases - birthday offers, automated replies, collecting feedback, and more.

Maximize results with SMS best practices

As with any other tool, SMS is only as effective as the hand that wields it. Before you hit “send”, ensure that you are sending the right content to the right audience, in the right way. Here are a couple of best practices that every business should be following:

1. Keep it short and sweet

A standard SMS contains 160 characters, which is not that many. Keep your SMS engaging and creative right from the start!

2. Comply with SMS guidelines

It is critical that you are in compliance with messaging laws and regulations, which varies from country to country. Be aware of country-specific guidelines to ensure that you are playing by the rules.

3. Allow your customers to opt-in and opt-out

Customers need to know what they are signing up for, and they need to have the option to leave when your messages are no longer suitable for them, especially the marketing ones.

4. Text at the right time, and at the right frequency

Generally 8am to 9pm is a good guideline, and take into consideration your customers’ time zones. Additionally, be mindful of getting too spammy. Keep an eye on your engagement rates and adjust your frequency accordingly.

5. Provide value

This goes without saying - your SMS recipients gave you the permission to contact them, and you should not be taking that for granted! Check out tips on value adding to your customers here.

From transactional messages such as reminders and notifications to marketing messages such as offers and promotions, it can be tedious and overwhelming to be producing text messages for all your use cases. That is why having messaging templates is a great way to optimize and increase the efficiency of your customer communication.

To get you started, we’ve put together some of the most common and impactful SMS templates for different use cases and industries.

Just pick your industry, choose your message, copy and paste the text, then adapt it as you like- it’s easy as that!