SMS templates for eCommerce

SMS allows retailers to take their business to the next level

SMS communication is made for the eCommerce world

70% of people check a new text message within five minutes, and 90% of people respond within 30 minutes. This is good news for the eCommerce industry, especially when you want to inform your customers about limited-time flash sales, important delivery updates, and exclusive product offers - and you want these messages to be read in a timely manner!

Let’s look at different SMS templates that you can use for various situations, to elevate your customer experience:

Order and shipping notifications
Abandoned carts
Promotions and discounts
Surveys

SMS templates for order and shipping notifications

Up to 80% of consumers prefer to track their orders via text - making it a no-brainer that transactional messages should be sent through SMS. Keeping customers updated on their orders - or better yet, allowing them to track their order in real-time - increases trust and is an important part of the customer experience.

Here are some examples that you can personalize to ensure that your customers are always in the loop.

Order confirmation template

Delivery delay template

Hi {‌{FirstName}‌},

We are currently experiencing longer than usual shipping delays. Your order #{‌{OrderNumber}‌} will be dispatched as soon as possible. We will continue to update you via text.

Hi {‌{FirstName}‌},

Thank you for your purchase! Your order number is #{‌{OrderNumber}‌}. We will send you a tracking link once your order has shipped.

Hi {‌{FirstName}‌},

Your order #{‌{OrderNumber}‌} has been shipped! Track your shipment here: {‌{TrackingLink}‌}.

Order dispatched template

Hi {‌{FirstName}‌},

Your order #{‌{OrderNumber}‌} is scheduled to arrive tomorrow. Track your shipment here: {‌{TrackingLink}‌}.

Delivery confirmation template

Delivery notification template – Day before delivery

Hi {‌{FirstName}‌},

Your order #{‌{OrderNumber}‌} has been delivered. Enjoy!

Delivery notification template – Day of delivery

Hi {‌{FirstName}‌},

Your order #{‌{OrderNumber}‌} is out for delivery. Track your shipment here: {‌{TrackingLink}‌}.

SMS templates for abandoned carts

The bad news is that nearly 70% of shoppers will abandon their online shopping carts. The good news is that you can get some of these almost-customers to come back, by sending them SMS messages within an hour. In fact, these messages have a 20.3% conversion rate!

Hi {‌{FirstName}‌},

We noticed you left something in your cart! Come on back and grab it before it’s gone. {‌{LinkToCart}‌}

Hi {‌{FirstName}‌},

Looks like you’ve forgotten something in your cart! Complete your purchase today and get {‌{DiscountAmount}‌}% off with code {‌{DiscountCode}‌}.

Finish checking out now: {‌{LinkToCart}‌}.

Hey {‌{FirstName}‌},

We noticed you left something in your cart. If there is anything you need help with, simply reply to this text. Our team is always available!

SMS templates for promotions and discounts

Drive more sales by giving your customers an incentive to purchase in the form of exclusive discounts, seasonal offers, or customer loyalty programs. Personalized discounts are also a great way to show your customers that you appreciate them, encouraging them to patronize your store again.

Take your pick from the different promotional templates, or get creative and come up with your own reason to offer a discount!

We miss you template

Hi {‌{FirstName}‌},

We miss you! Here’s a treat from us: enjoy {‌{DiscountAmount}‌}% off storewide with code {‌{DiscountCode}‌}. Shop now: {‌{LinkToSite}‌}