Business as usual no longer exists

New opportunities for shopper engagement

It’s a fact - a large portion of shopping now happens online.

Sure, it’s convenient, but what about those aspects of the in-store experience that suddenly disappear? The ability to see, touch, smell, and in some cases taste a product, has always played a big part in purchasing decisions.

Will a visit to an online store ever be as fun as a trip to the mall?

75%

Of global consumers want more human interaction

59%

Of them feel that brands are losing touch with the human element

Source: PwC

Enter live commerce →

Live commerce - fusing online shopping with live streaming

Today’s most successful retail companies are bringing consumers one step closer to the in-person experience with live-streaming events.

These live commerce events deliver the closest possible experience to being in a store with real-time, engaging interactivity and replicates the urgency of a physical marketplace while customers are sitting in their living room.

Not convinced? The numbers don’t lie:

USD 11bn

In livestream e-commerce sales in 2021, in the United States

23%

Of Brazilian Internet users frequently watching live streams

Source: Statista

52%

of Australian shoppers are very interested in the option to make a purchase directly from a live shopping event

Source: InsiderRetail

What exactly is live commerce and why is it growing?

What it is

Live commerce is combining online shopping with live streaming, using video technology to promote products and services in real-time. You can think of it like home shopping TV, but better.

Live commerce is entirely digital and allows for two-way, interactive communication so that salespeople can answer questions in real-time.

Why it’s growing

There’s a long-standing truth that people shop to kill time and they are more likely to buy when they feel connected with a salesperson. And that’s exactly why live commerce is growing in demand.

Live commerce has been dubbed today’s version of “shoptainment” on free-to-air shopping channels because it allows salespeople to interact with shoppers and build urgency via giveaways.

Growing popularity of live streaming in shopping experience

While live commerce is not meant to be an exact replica of the in-store shopping experience today’s customer experience dictates which companies live and die, so, why not reach shoppers on their own terms?