Overcoming barriers to more meaningful tenant engagements

Giving tenants a voice, minimising costs, and maximising data

Giving tenants a voice on diverse and secure digital channels

Digital services matter in a hybrid world. Housing associations should endeavour to keep as many communication channels open as possible, not just to keep up with lifestyle trends, but to engage tenants from all walks of life.

But, all digital solutions must keep data secure. Especially since more than 8 in 10 UK organisations incurred cyberattack damages in 2021/2022. GDPR compliance and data governance matters!

Using technology that addresses the cost-efficiency conundrum

Expanding tenant communications usually means greater customer service cost. But with APIs, housing associations can engage tenants in a timely and cost efficient manner while keeping both service levels and employee satisfaction high.

Businesses are already turning to APIs to help them do more with less.

APIs are compatible with legacy systems and help streamline workflows by automating and consolidating communication for easier management.

Meeting the data needs of proactive engagement

Identifying trends from tenant engagement data helps housing associations build accurate customer profiles and provide tenants with personalised assistance - especially with regards to health and safety concerns.

From scheduling payment reminders to offering tenant discounts, or even conducting surveys on neighbourhood management, engagement data creates a positive feedback loop for increasingly personalised and proactive service.