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Voice messaging is echoing throughout the business world

Voice messaging uses text-to-speech technology to generate speech from written text, to simplify and enhance customer service experiences.

While hardly the newest or sexiest technology out there, voice messages have gained tremendous momentum among businesses and governments in the age of contactless engagement and real-time demand.

According to a study by Research and Markets, forecasts expect the global text-to-speech market to bloom by 14.5% come 2026, with growth rates peaking in Asia Pacific due to high AI penetration.

The AI boom is driven by a number of large enterprises including Google, IBM, and Amazon who are spearheading customer experience transformation through the integration of text-to-speech technology with chatbots, smart speakers, and virtual assistants.

Accessibility - Giving everyone a voice, letting everyone be heard

The growth in voice messaging solutions is also fueled by heightened government spending on much-needed and far-reaching assistive technology designed to improve accessibility for the growing number of citizens who need assistance:

Aging populations

According to the United Nations, 29% of the world’s global population will be above 60 by 2050.

With age comes mobility restrictions and dulling of senses. These diminished cognitive abilities reduce the elderly’s ability to interact with conventional technology that has not been designed to accommodate their limitations.

Voice messaging helps seniors bypass many of the obstacles that they face, including times when it is difficult for them to hold up the phone or stare at a screen for a prolonged period.

Disabled communities

The United Nations reports 15% of the global population has a disability, and Statista shows 27.1% of the population in South Asia was considered illiterate in 2019 compared to the 12% global average.

Voice messaging grants people with dyslexia and others with limited reading capabilities the same access to messages enjoyed by cognitively typical individuals. Assistive technology today allows for the consumption experience to be customized according to the user’s preference, too.