A common challenge in the digital world is ensuring that your customers’ personal phone numbers remain on your platform and your platform only. In a market where personalised services are top priority for customers, finding a safe way to enable voice communication is key for business longevity - which is why businesses are adopting call masking.
With call masking, calls in either direction are transferred to a server that generates temporary, randomised numbers that can be used for redials in case of temporary disruptions. This allows your customers and any third parties to continue using your service without compromising their safety or privacy.