Is SMS outdated? Absolutely not! Especially if your business is looking for a reliable, real-time communication channel to reach customers.
Consider this: the average person spends up to 5.7 hours on their phone every day. Combining that with an open rate of 98% and a response rate of 45%, SMS is well-positioned as an effective customer engagement tool.
With the availability of SMS API by cloud communication providers, businesses can get creative on how they use text messages - birthday offers, automated replies, collecting feedback, and more.
Let’s take a look at 7 examples of how you can find success with an SMS API integration.